On Wednesday, I went to Castro Valley to see the new Cannery Kitchen and Tap restaurant. It is finally open after three years of effort. Congratulations to Debbie Pfisterer, the owner, for her persistence and determination to open!
The restaurant opened on Monday and loyal customers of the Cannery Restaurant in Hayward showed up that day to get the dishes that had been waiting for all year. It is an amazing example of retaining customer loyalty under the worst public health and economic conditions in a century.
In May/June, Debbie started offering weekly pick-up dinners of comfort food to her customer base via social media. The fixed menu of her best comfort food dinners sold out every week. The Italian dinners were my favorite! They delivered the best spaghetti and meatballs, and eggplant parmesan! Every posting included a reminder that the restaurant was coming,
Clear, consistent communication with a great product worked! The customers showed up the day the new restaurant opened.
This is an example of how business owners must reach out and stay in touch with customers and supporters all the time under all conditions. The days of waiting for foot traffic to come to your store or restaurant will not be enough in the future.
It is a new year, a great time to reach out to customers and the public with your personal message and best product that meet your customer’s needs.