Decisions Shape End Results

How are you shaping your decisions for strategic results?
Given the volatility in the economic and financial worlds, strategic thinking and action is more important than ever. But entrepreneurs often forget about strategy under the demands of running the business. Here are three ways to help you find the time and aim for strategic goals and results:
1. What is the best first strategic step?
2. Decide to make time to accomplish strategic goals and decisions.
3. Commit to using your precious time and to thinking and acting more strategically!

1. What is the best first strategic step?
The best first step in thinking and acting strategically is to set a goal to complete one compelling major goal. Debbie Pfisterer, CEO of Blue Heron Inc. dreamed of running a family-focused café serving memorable food near her home. In 2014, Debbie set a goal to open the Cannery Café inside the Hayward Area Historical Society. She needed a strategic approach to be able open the café in 3-4 months. I was pleased to work with Blue Heron using my accelerated growth strategy and project tools. In July, the Cannery Café will celebrate two years of successful operations with top ratings on Yelp. Check out the full case study on Blue Heron and the Cannery Café here. The success of the Café project has led to more strategic goals and projects using our Great Decisions Framework™.

2. Decide to make time to accomplish strategic goals and decisions.
For any business to become “established” in their industry, community, and financial industry, it takes five to seven years. It is critical to build in the operating consistency and future planning to achieve steady steps in revenue and meet financing requirements. The earlier you start planning and taking the steps to manage your personal finances and track business performance, the faster and more effectively you can move toward established levels. Even if you are planning to sell your business, you will get a higher sales price if you demonstrate consistent planning and management. You should be spending at least 2–4 hours per week on strategic goals and achieving desired and measurable outcomes. Reach for a higher purpose than just money. If you can’t find two hours in your schedule, you are adding risk and reducing the value of your business: step back and think about the future.

3. Commit to using your precious time and to thinking and acting more strategically!
We all know time is money—but entrepreneurs so often get distracted by low-value tactical tasks like emailing. If you have a thorny problem to solve, email is never the solution anyway.  I’ll post more about this soon, but when you need to resolve issues or customer problems, do it face to face or at least on the phone. Protect and prioritize your strategic time: turn off the phone, shut down social media or get in early so that you have time to identify and act on your strategic goals and improvements.

Get the full story on Blue Heron and the Cannery Café here.
Complete our quick Free Business Growth Readiness Assessment then request your
​15-minute feedback session using The CraneWorks’ Great Decisions Framework™.

Hope you enjoy our sketch for the week!